The United States & Canada over-the-counter (OTC) pet nutritional supplements market size stood at US$ 1,031.4 million in 2022. The market is anticipated to cross a valuation of US$ 1,920.7 million by the end of 2033.
Driven by an ever-growing trend of pet humanization, owners are increasingly prioritizing their furry companions’ health, leading to a surge in demand for OTC supplements. These convenient and readily available products address various health concerns, from joint health and immunity to skin & coat issues and digestive function.
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The US & Canada market represents a critical segment within the global pet nutritional supplement landscape, accounting for a 30-35% share. This significant contribution underscores the region’s commitment to pet well-being and highlights the immense potential for future growth.
OTC pet nutritional supplement demand in the United States and Canada is experiencing significant growth. As pet owners increasingly prioritize the health and well-being of their furry companions, demand for these supplements has risen steadily.
Key factors fueling this market boom include:
- Rising pet ownership: The number of pet households in the US & Canada continues to climb, creating a larger consumer base for pet health products.
- Increased pet healthcare spending: Pet owners are willing to spend more on their pets’ health, including preventive measures like nutritional supplements.
- Growing awareness of pet health benefits: Increased information about the potential benefits of OTC supplements for pets is driving consumer demand.
- Convenience and accessibility: OTC supplements offer a convenient and readily available way to address specific health concerns in pets.
- Product innovation: Manufacturers are constantly developing new and innovative OTC supplements to cater to specific pet needs and preferences.
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This dynamic market presents exciting opportunities for manufacturers, retailers, and other stakeholders in the pet healthcare industry. By understanding consumer trends and developing innovative products that address specific pet needs, businesses can capitalize on this lucrative market and contribute to the well-being of millions of furry friends.
Key Companies Profiled:
- Elanco Animal Health Inc.
- Pet Honesty
- Zoetis Inc.
- Nutramax Laboratories
- Beaphar
- Nestle Purina
- Nutri- Vet
- NaturVet
- VetriScience Laboratories
- Zesty Paws
- Pet Naturals of Vermont
- Grizzly Pet Products
- Ark Naturals
United States & Canada OTC Pet Nutritional Supplements Market Outlook by Category
By Product Type:
- Multi-vitamins
- Omega-3 Fatty Acids
- Probiotics
- Joint Support
- Digestive Enzymes
- Skin & Coat Support
- Calming Supplements
By Pet Type:
- Dog
- Cat
By Form:
- Tablets & Capsules
- Liquids
- Powders
- Chews & Treats
- Sprays
By Sales Channel:
- Modern Trade
- Pet Specialty Stores
- Departmental Stores
- Care Service Centers
- Online Retail
- Direct to Consumers
- Third Party to Consumers
- Support Care Centers
By Country:
- United States
- Canada
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