Do you know the average time a user spends on social media? 3 hours! But the number of people regularly using social media will shock you even more. More than 4.5 billion people, more than half the world’s population, use social media.
So, if you want to take advantage of this great opportunity, then it’s high time you hire a leading paid social agency Singapore.
Social media is all the rage these days, so much so that people use it for everything. From everyday advice to shopping and discovering new brands, social media is the go-to for people. With the growing importance of social media, businesses have slowly shifted their marketing efforts towards this channel.
So, what exactly is a paid social media agency? If you’d like to know, then keep reading the next part.
What is a paid social media agency?
Paid social media agencies help business manage their ad campaign. This includes displaying sponsored ads to customers using social media platforms like Facebook, YouTube, Instagram, TikTok, Linkedin, etc.
Let’s take a look at this from another point of view:
There are two types of social media marketing: paid social media and organic social media. Right now, we will be focusing more on exploring paid social media. However, understanding the difference between the two is also very important to avoid confusion. Organic social media agencies handle marketing activities that do not involve paid promotions.
On the other hand, paid social media agencies take care of the sponsored posts that brands pay for to promote themselves on social platforms. An example of this would be the Starbucks Unicorn Frappuccino campaign that garnered a lot of attention on social media due to large-scale paid promotions.
Now that we know so much about paid social media agencies, you might be interested in their role in your success. So, what role does a paid social agency in Singapore play? Read the next section to find out.
What is the role of a paid social agency Singapore?
In this highly digital world, online presence is paramount. Social media has become an essential cornerstone for your success. However, handling social media on your own is time-consuming. This is where a paid social agency Singapore jumps to your rescue.
A social media expert is your best support to make your campaign a huge success.
The main role of these companies is to ensure your content is getting enough attention on social media. They also ensure that the content you create resonates with your target audience.
Besides these, there are a few more things these agencies can do for you, such as:
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Developing result-driven strategies
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Social media account set up
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Managing paid social media ads
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Media Buying
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Crafting compelling ad copies
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Tracking progress and analyzing performance
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Campaign optimization
These are some of the most basic things a good paid social agency Singapore can do for you. In fact, some companies might even go beyond and provide other social media services like influencer marketing, community management, consulting, etc.
On that note, if you ever plan to hire a paid social media agency in Singapore, the next section would be quite helpful.
How much does a paid social media agency cost in Singapore?
Once you are on the lookout for a good agency, the service cost will be one of your biggest concerns. How much should you pay for a paid social media company?
You will encounter this question on your quest for a top-paid social agency Singapore. While finding the exact amount may be impossible, we can still give an estimate. On average, you can pay anywhere from $1000 to $7000 per month for paid social media services.
Do keep in mind that the cost of hiring a paid social media agency Singapore may vary depending on various factors, including:
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Industry and competition
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External tools and resources
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Types of social media channels
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Level of Expertise
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Goals and desired results, etc.
These factors play a crucial role in deciding the cost of a professional social media company. But keep in mind that no matter the cost, you can always find a good company within your budget; all you have to do is look carefully.
How to select a paid social agency Singapore?
Searching for a good social media agency compatible with you in every way possible is very difficult. However, you can take a few important steps to ensure the company you find is the best possible match for your business.
Be aware of your marketing goals and the outcomes you desire
One of the first things you should do is to draw a clear picture of your goals. Find out what it is that you desire to achieve through this strategy. Your goals will decide which direction you are headed in. At the same time, it will also serve as a measuring scale for your progress.
Here are some of the most basic social media goals you may achieve with the right strategy:
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Increased brand awareness
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Generate high-quality leads
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Boost your sales
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Create a loyal community of follower
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Customer service
Look for the right signs
Once you have clearly defined your goals, you can then start actively looking for a good-paid social agency Singapore. There are a few signs you should always look out for when looking for an agency. These are:
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Customized services and strategies: If a company gives all their clients the same social media strategy, then you should not partner with them. This is because each client has a unique target and business objective. And there is no one-size-fits-all paid social strategy that works for every business.
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Expertise: The main reason why a company looks for a social media agency is because of their expertise. Further, it is difficult to choose with so many companies available at your finger tip. Therefore, when looking for a paid social agency Singapore, go with one superior in terms of social media expertise.
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Results: A good company would always have a history of successful campaigns behind them. These companies can back their skills by proving they have a knack for designing and running high-performing campaigns.
Seize the opportunity
Once you have found a company that fulfills all your criteria, you should not hesitate to hire them. Strike a deal that befits you the most, and ensure you are clear about your goals and marketing objectives while communicating with them.
Leave no room for confusion so the company you have hired can do its job properly.
Conclusion
By now, you might have become fully aware of the importance of working with a reliable paid social agency Singapore. With the right company, you easily excel on social media and enjoy various benefits like increased sales, more brand awareness, etc.