Future Market Insights (FMI), a leading provider of market intelligence and consulting services, has released its latest industry analysis, revealing that the global eyelid scrub market is poised to achieve a valuation of US$ 3.4 billion in 2024. The market is anticipated to exhibit a robust Compound Annual Growth Rate (CAGR) of 6.6% over the forecast period, with an estimated valuation soaring to US$ 6.4 billion by 2034.
The expansion of the eyelid scrub market can be attributed to the increasing awareness among consumers regarding clinical complaints associated with eye health preservation. As individuals become more conscious of maintaining their eye health, there is a growing desire to invest in products that contribute to overall well-being in daily life. This burgeoning trend is expected to fuel the demand for eyelid scrub products in the years to come.
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The rise in various types of conjunctivitis, such as bacterial, viral, or allergic conjunctivitis, is likely to increase the demand for eyelid cleansers to preserve eye health. As more beauty products are used on the eyes, they must be cleaned using pH-balanced solutions that are not harmful to the eyes. The increasing prevalence of dry eye illnesses is also projected to drive eyelid scrub market expansion in the future years.
Increased research and development activities in eye care products are anticipated to assist manufacturers in developing unique goods during the forecast periods. Furthermore, increasing government efforts to raise global awareness about improving eye health and quality of life are contributing to market growth. Additionally, key players are focusing on novel product development with enhanced efficacy in terms of product sustainability, protection from side effects, and cost efficiency.
Key Takeaways from Market Study:
- The pre-moistened scrubs segment within the product category is expected to experience high growth by the end of the forecast period, with a projected market share of about 76.5% in the global market in 2024.
- In terms of application, the dry eyes segment is likely to posses a revenue share of 46.5% in 2024 and are expected to display steady growth over the forecast period. The demand for eyelid scrubs has been increasing as the prevalence of dry eyes has risen, boosting segment growth in the given forecast period.
- Concerning the distribution channel, eye health clinics is set to hold the maximum market share value of 37.5% as of 2024. The easy availability and wide variety of products under doctors’ supervision have made it convenient for patients to purchase products in one place, with affordability propelling sales in the overall eyelid scrub market.
- North America is the leading region with a projected value share of 32.3% in 2024 and is projected to exhibit a 6.7% CAGR through 2034. This is attributed to the high prevalence of the aging population and product adoption in the region.
“Rising initiatives by government bodies to promote eye health, along with the increasing adoption of the novel product in daily routines, are set to propel the sales of eyelid scrub across the globe,” opines Sabyasachi Ghosh Associate Vice President at Future Market Insights (FMI).
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Report Scope as per Eyelid Scrub Industry Analysis:
| Attribute | Details |
| Forecast Period | 2019 to 2023 |
| Historical Data Available for | 2024 to 2034 |
| Market Analysis | US$ billion for Value and Units for Volume |
| Key Regions Covered | North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Argentina, United Kingdom, Germany, Italy, Russia, Spain, France, BENELUX, India, Thailand, Indonesia, Malaysia, Japan, China, South Korea, Australia, New Zealand, Türkiye, GCC, South Africa |
| Key Market Segments Covered | Product, Application, Distribution Channel, and Region |
| Key Companies Profiled | Allergan Prestige Consumer Healthcare, Inc. Bausch & Lomb Incorporated Eye Love (Heyedrate) Cliradex Alcon Avenova SAGER PHARMA ROHTO PHARMACEUTICAL CO., LTD. Johnson & Johnson Services, Inc. Bausch + Lomb OCuSOFT Systane Target- brand TheraTears |
| Pricing | Available upon Request |
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Market Competition:
There are several regional, up-and-coming, and established businesses in the eyelid scrub market, which is moderately fragmented. Important players have initiated marketing campaigns to provide cutting-edge, revolutionary eyecare products with improved efficacy.
Recent Developments:
- In August 2021, OCuSOFT Inc., a privately held eye and skincare firm with a long history of eyelid hygiene innovation, announced the introduction of OCuSOFT Lid Scrub Allergic Eyelid Cleanser for allergy disorders at Walmart locations nationwide.
- In August 2023, Harrow Health submitted a patent application for packaged eyelid scrubs that incorporate hypochlorous acid and menthol. This innovative package design features an opaque airless system, ensuring optimal preservation and delivery of the product.
Key Market Segments Covered in Eyelid Scrub Industry Research:
By Product:
- Pre-moistened Scrubs
- Spray Scrubs
- Dry Pad Scrubs
By Application:
- Allergies
- Dry Eyes
- Eye Health
- Minor Eye Irritation
By Distribution Channel:
- Online Pharmacies
- Retail Pharmacies
- Hospital Pharmacies
- Eye Health Clinics
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
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