IMARC Group, a leading market research company, has recently released a report titled “India Esports Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032″, The study provides a detailed analysis of the industry, including the India esports market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the India esports market?
The India esports market size reached US$ 200.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 919.0 Million by 2032, exhibiting a growth rate (CAGR) of 18.42% during 2024-2032.
Factors Affecting the Growth of the India Esports Industry:
- Rapid Digitalization and Increased Smartphone Penetration:
A major factor driving the growth of the esports market in India is the country’s rapid digitalization and the widespread adoption of smartphones. With one of the world’s largest youth populations, India has seen a surge in smartphone usage, making mobile gaming more accessible. Affordable internet plans and the increasing availability of high-speed internet have also contributed significantly. This digital boom has made it easier for a large segment of the population to engage in esports, either as participants or viewers, fostering a robust gaming culture and community.
- Growing Investment and Sponsorship:
The Indian esports market is experiencing a surge in investments and sponsorships from both domestic and international companies. Recognizing the market’s potential, brands across various sectors are investing in esports tournaments, teams, and streaming platforms. This influx of investment not only boosts the market financially but also adds legitimacy to esports as a career and competitive field. These investments are critical in building the necessary infrastructure, such as gaming cafes and training centers, further nurturing the esports ecosystem in India.
- Cultural Shift and Increasing Acceptance of Esports:
There has been a significant cultural shift in India regarding the perception of esports. Once considered just a hobby or pastime, esports is now gaining recognition as a legitimate competitive field and career option. This change in perception is partly due to the success of Indian players in international arenas and the growing popularity of esports tournaments. The rising awareness and acceptance of esports as a professional sport are encouraging more individuals to participate, either as players, content creators, or viewers, thereby fueling the market’s growth. This cultural shift is also supported by educational initiatives and government recognition, further solidifying esports’ position in the Indian market.
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India Esports Market Report Segmentation:
Breakup By Revenue Score:
- Advertising
- Media Rights
- Merchandise and Tickets
- Publisher Fees
- Sponsorship
Advertising is the largest revenue source in the market due to the market’s substantial and growing audience base, making it an attractive platform for brands and advertisers seeking to reach a young, tech-savvy demographic.
Breakup By Games:
- Multiplayer Online Battle Arena (MOBA)
- Player Vs. Player (PvP)
- First Person Shooters (FPS)
- Real Time Strategy (RTS)
First person shooters (FPS) games dominate the Indian esports market as they are highly engaging and popular among the youth, offering intense, competitive gameplay that is well-suited for tournaments and streaming.
Breakup By Platform:
- PC-Based Esports
- Consoles-Based Esports
- Mobile and Tablets
Mobile and tablets are the largest platforms in the India esports market, driven by the widespread availability and affordability of these devices in India, coupled with the increasing availability of high-quality esports games on these platforms.
Breakup By Regional Insights:
- North India
- West and Central India
- South India
- East India
West and Central India emerged as the largest market region for esports, attributed to the higher concentration of tech-savvy youth, better internet connectivity, and a stronger presence of gaming communities and infrastructure in these areas.
India Esports Market Trends:
The increasing penetration of smartphones and affordable internet represents one of the key factors driving the growth of the esports market across India. This is further making esports more accessible to a wider audience, which is fueling the market growth. Mobile gaming is experiencing a rise in popularity, with titles like PUBG Mobile and Free Fire becoming household names among the youth. In addition to this, the Indian esports scene is seeing a rise in organized tournaments and leagues, both at local and national levels, attracting significant viewership and participation. This growth is further supported by the entry of international esports organizations and sponsors, recognizing India as a key market.
There’s also a growing trend of professionalization in the sector, with more players considering esports as a viable career option, which is leading to the development of a more structured ecosystem involving teams, coaches, and support staff. Investment in gaming infrastructure, including gaming cafes and training centers, is also on the rise.
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