According to a survey, 28% of small & medium business expects to save $5,000 by integrating AI with their system next year. Not just that, 33% of them also estimate to have saved more than 40 minutes per week on marketing. A study conducted by Harvard Business Review found that businesses using AI for sales can increase their leads by 50% and reduce call time by 70%, which implies a total cost reduction of up to 60% [source: website1, website2].
It is clear from above that AIs are going to be crucial players in marketing games in the upcoming years. So how can you, as a small and medium enterprise (SME), benefit from AI, and what will be the impact of SI on local SEO? That’s what we will talk about here. Now, let’s begin.
AI’s Impact On Local SEO
1. Enhanced keyword research
Yes, you can go to a website that asks for your URL or title and split out keywords, but how about keywords that are specific to your business need? AI-enabled keyword tools can aid your business in finding target words based on your content and search pattern.
For example, if you’re a small or medium-sized business selling skincare products, using AI can help generate business-specific keywords. AI can be combined with your unique selling point (USP) to create trendy and no-nonsense keywords. While others are promoting pseudo-science, you can use AI to find relevant research papers and give evidence to support your products.
AIs can also help you find long-tail keywords that have a high potential to improve your search ranking. Not to mention, long-tail keywords are extremely useful in voice searches as well.
2. Improve content creation
It began with ChatGPT, and now the internet is flooded with hundreds of AI-driven content creation websites, be it paid or free. Google has Bard & Google Labs, Microsoft has ChatGPT embedded into Bing searches, Apple has Siri, Amazon has Alexa, and countless others.
All of these help users to generate or create more precise content without searching tens of websites. On top of that, AIs can help create optimized & high-quality content for your business. This saves a lot of time for companies looking for content for their website or for promotions. However, do not be entirely dependent on it, as AI-generated content may sound a bit cold and robotic.
You will need to modify it according to your needs. In case you are looking for a content creator, you can get in touch with an SEMM (search engine marketing and social media marketing) agency, which will help you with digital marketing strategies.
3. Local search trends
An AI can go through all the data quickly to tell you which trends are going on in your local areas related to your business. This will enable you to hop on to the trendy subject & market your product according to the trend.
AI-based marketing can help identify local SEOs, what your neighborhood is searching for, and what is selling the most, thereby enabling you to design your ads & target the local audience effectively.
4. Precise rank tracking
An AI, in real-time, can track your website performance and provide you with the latest data. This will help you to make decisions faster and with higher accuracy and efficiency. They can also measure your website performance against your competitors. This will help you to gain an advantage over others.
When you merge your website with an AI-enabled tool, it can track metrics such as incoming traffic, bounce rate, conversion rate, pages that are not performing well & broken links. Knowing so much so early, you can fix the majority of these issues.
5. Researching buying trends
An AI-supported database can help you filter all the data, monitor them & analyze them. For example, it can tell which customer is likely to buy what product, their likes, dislikes, favorites, wish-listed items, etc. This will help you to target relevant ads to the customers that they are likely to buy.
An AI can examine buying patterns by looking at a customer’s purchase history to tell you which product they might be interested in or would likely buy. This enables you to put marketing efforts into people who are more likely to buy, thereby generating sales.
6. Enhanced customer service
Almost all websites these days are chatbot-enabled. The simple reason is that it can handle most of the generic queries about a product immediately. When a customer is attended sooner, they are likely to get interested in the product & come back for more.
An AI-powered chatbot can go through queries that are already answered to reply to the user’s current question. This will help save time & money that would have gone into hiring and training customer support staff.
How Can You Integrate AI With Your Business’s Digital Marketing Strategies?
1. AI-Enabled Chatbots
You can combine AI-based chatbots with your website or apps to reply to your customers or to inform them about ongoing sales and deals. You can also do the same with your social media profile and chat messenger (in case you have a customer’s phone no.).
One thing you must note: avoid sending junk messages or emails to all of them. If blocked, you will likely not be able to communicate about your products in the future. Only send a message to a target audience who are likely to be interested in opening, reading, and acting on your message.
2. Personalized Promotion & Results
With an AI-powered database, you can know in advance which user is likely to buy a product. Then, you can pitch that product or similar products to the customer. In this way, the customer will be able to find products faster, and you will be able to generate revenue quicker.
3. AI As A Prediction Maker
AI can scan the internet to inform you what will possibly trend for this fall or summer. This will enable you to design your ads and marketing strategies concerning that trend. So you will be able to get more views and generate more leads. They can predict local SEOs for you to use in your website or app.
4. Enhanced Email Marketing
Merely sending emails to random people who have subscribed to you won’t be very effective. What will be more effective is to gather information about your customer base with the help of AI and then target products to specific customers. This will likely generate leads & sales.
5. Increase In Customer Satisfaction
When you show user products they are likely interested in buying and reply to their queries promptly; they are likely going to come back again. This will increase customer retention & boost satisfaction.
Good user-based feedback will help you gain trust and more customers in the future.
Ultimately,
It is evident that slowly yet in a progressive way, every business will incorporate AI into their system to continue growing and prosper. As a business owner, you would like to cut operational & direct costs so that your goods & services are available at a competitive price. This will be where AI comes into the picture.
When raw data can be filtered, categorized, and make predictions within minutes, if not seconds, you will have time & capital saved, which can be allocated to another important task. If you are considering getting assistance on how to incorporate AI into your business, you can contact an agency with expertise in digital marketing strategies. We hope this article was helpful in giving you an overall view of AI for your company.