Instructional videos are gaining popularity these days. Do you wonder why? Well, they stand out as one of the most effective ways to educate your employees, colleagues, or anyone facing difficulty in app functionality.
As per the report, an increasing 83% of individuals favor watching videos over consuming instructional or informational content in the form of text or audio.
As people’s preferences shifted towards watching videos, app developers began utilizing this trend as an influential tool to facilitate easy learning about their apps.
Videos offer flexibility—they’re not limited to specific subjects. You can create instructional videos for people of all ages and various business needs. However, it’s crucial to plan and create them with careful consideration.
This blog conveys how to create an instructional video that lets people easily learn how to create a dating app like Tinder. Let’s begin learning!
Steps to Create an Instructional Video for a Mobile App
These are the right steps to help you in creating an instructional video.
Define The Objective Of Your Video
In the initial video creation process, you first need to know about what’s your objective clearly. Get to know the specific goals you aim to achieve with the instructional video.
Are you focusing on user onboarding, showcasing new features, or troubleshooting common issues? When you are clear with outlining your objectives, it will guide the content creation process and ensure that the video serves its intended purpose effectively.
Write A Script and Storyboard
Once your objectives are clear, proceed to create a script and storyboard for your instructional video. The script of the video must be created based on the intended purpose and how you can make people learn about the app easily.
You can include all essential information in the video for the users. The storyboard serves as a visual representation of each scene, helping you plan the flow of the video. Include screenshots, annotations, and notes on transitions to ensure a smooth and comprehensible story.
Choose the Right Tools and Software
With the right tools and software, you will be able to create a professional-looking instructional video. You can consider using screen recording software to capture the app in action.
For this, the popular choices include Camtasia, OBS Studio, or even built-in tools like QuickTime for Mac or Xbox Game Bar for Windows.
However, when it comes to video editing, you can use software like Adobe Premiere Pro, Final Cut Pro. While selecting, make sure that these tools align with your technical proficiency and the complexity of your video.
Capture High-Quality Footage
The heart of an instructional video lies in the quality of the captured footage. So, pay high attention to the video resolution, frame rate, and audio quality. This is necessary to ensure that you offer a polished final product to your audience.
During the recording process, walk through the app’s features systematically, following your script and storyboard. Here you can highlight the key interactions, changes, and any gestures users need to be aware of.
If your app is available on multiple platforms, consider creating separate videos for each platform to address platform-specific challenges.
Engaging Narration and Visual Elements
The narration is a critical element that can either enhance or weaken the instructional video’s effectiveness. As if the story you give is not user-attractive, it will decrease your downloads.
But to make a narrative effective, you can use a clear, friendly tone and pace your narration to match the flow of the video. Avoid jargon and technical terms that might confuse users.
It’s also better to integrate on-screen text and graphics strategically to highlight important points or gain users’ attention. A well-balanced combination of narration and visual elements ensures that users can easily follow along and absorb the information.
Test and Iterate
Before you finally upload it for the target audience, it’s a must to have thorough testing. This can be done through sharing the video with a small group of users or colleagues to gather feedback on clarity, pacing, and overall effectiveness.
Use this feedback to make necessary adjustments and iterate on your video. Testing ensures that your instructional video achieves its objectives and directly resonates with your target audience.
Promote Your Video
Once your instructional video is polished and ready, the final step is to actively promote it to reach your target audience. Leverage various channels such as social media, your app’s website, and email newsletters to share the video.
By proactively promoting your video, you maximize its impact and get to know how much of your audience is interested in learning about your app’s information.
Conclusion
By obeying to these clearly outlined steps, you can create an instructional video that not only efficiently guides users but also improves their overall experience with your mobile application.