Companies put all their efforts and money into the packaging to grab the attention of their potential buyers. They try everything that makes their customers wow about their product. From printing of the favorite characters to luxury ad-Ons, brands use all trendy ideas.
The expansion of e-commerce has increased the demand for custom mailer boxes among buyers. Because the role of boxes has become important in online business too. The ease of people ordering things and doing business while sitting at home has increased its importance.
No doubt boxes are the first interaction of the company with their customers. The more beautiful and stronger they are from the outside, the happier the customers will be.
Importance of Custom Mailer Boxes in E-Commerce
The reason why the product mailer boxes are important for e-commerce is that they are lightweight and secure. It becomes easy for retailers to safely arrive the order at their recipient. The advantage of these packaging is that they protect the content to their best. It is not wrong to say that it helps online businesses to flourish.
Most often customers complain about the products that they receive their orders damaged and contaminated. Because the packaging was not good enough to protect the content from destruction and contamination. Some kinds of products need extra protection like bakery items and cosmetics. In this regard, mailer packaging is the best solution for e-commerce businesses instead of shipping boxes.
Creative Design Ideas that Surprise Your Customers
No doubt your customers will be wowed when they receive their orders in a beautiful box safely. Multiple elements are part of the packaging that enhance its beauty and enhance the brand’s impact. For example, typography, logo, fonts, styles, colors, printing, and brand message.
Here are the best design ideas that will help your business to surprise its customers.
Be Minimalist in Design
Your product will be popular when you adopt the minimalist approach in the custom mailer boxes. Multiple top brands have experienced this and are quite popular in the market. It is not necessary that your packaging should have a complex design. The interesting fact is that most people do not like complicated designs. Simplicity is the only thing that will never go out of fashion. It has always remained a trend and will be.
Give an example of a top Brand that is famous for its minimalist design?
The most famous brand that is quite popular and famous all over the world is Apple company. This company sells the best tech products that come in simple minimalist designs.
Use Bold Colors
The color has a great psychological impact on human nature. It impacts the buying decisions of the people. This is the reason that using the right color will attract the maximum potential buyers. Use a color scheme that reflects your brand and company. When it comes to classification of it, there are two types. One is bright and bold, while others are the light.
Yellow and red are bold colors that have different meanings and attract the customer’s attention easily. They show energy, enthusiasm, power, joy, optimism and happiness. Colored mailer boxes have a higher chance of sale than colorless boxes.
Does each color suit all product’s packaging?
No, not each color is suitable for every kind of product. It should resemble your product’s nature in a way that it truly depicts the meaning of your brand.
Relatable Themes
Each year people celebrate multiple events and festivals. Because of their popularity, companies design their boxes with product boxes according to the theme of the current event. For example, if Christmas is coming, then make a custom mailer box with a logo according to it. Putting this element not only surprises the customers but also makes them feel relatable. Using the event and festival themes is the best marketing tool for brand promotion.
Luxury Ad-Ons
Consumers do not forget those companies that give them memorable unboxing moments. The ad-Ons like thank you cards, customer names on the custom mailer boxes, and other little things give them a luxury experience. Similarly embossing and debossing also enhance the look of the packaging and give a luxurious feeling.
Sustainability Factor
Protect the environment by providing sustainability solutions to the customers. Using environmentally friendly materials like cardboard, glass, Kraft, and seaweed will surprise your customers. The eco-conscious consumers will not only appreciate this effort but support your brand.
Tell Brand Story
Telling a story is the best way to connect your target audience with your brand. They feel relatable when you tell them about your brand. How you started this company, what hurdles you have faced during the journey, and lots more.
Multiple brands have enhanced their customer base by telling their brand story. Incorporate emotional connection with your buyers in this way.
Quality Relevant Material
Not all kinds of materials are perfect for all products. Each content protection from destruction and safety from contamination depends on the material quality. The custom rigid mailer is the best option for the shipping of products for e-commerce businesses.
Bottom Line
Design your custom mailer boxes innovatively that surprise your customers. It will help your business to boost sales and maximize your profit.